CASE STUDY: Industrial Aviation Image Library Update – Brisbane Airport
The airport is a key member of the community here in Brisbane. That means they have to regularly seek feedback on, and publish information about, their operations. The amount of material Brisbane Airport publish each year is staggering.
But it’s not economical to hire a photographer every single time they need an image. So, they rely on an image library, built up over years. Like a stock image library, but made up of images shot specifically for them, detailing their people, infrastructure and operations.
My Client’s Problem
Every few years they refresh this image library and create a comprehensive shot list to achieve that. Which is great. But the shot list usually takes about 4 – 5 days to complete at varying times of day and night, in both secure and public areas. So they need someone who has experience working in secure/sterile zones at an airport, who can work largely unassisted. And someone who understands airside operations so can be safe on a live airfield.
My experience handling big jobs like this means I can analyse the shot list and break it down into its component parts so I’m efficient. My experience, qualifications and aviation security clearance (ASIC) mean Brisbane Airport can trust me to work safely on their site. My years of shooting with the airport mean I understand their operations in detail and I’ve got good relationships all across the site, so I can dive in and get the job done. It also means I know the best time of day to capture what they’re after.
Brisbane Airport gave me a shot list and I gave them a detailed plan of how I’ll tackle it. A few weeks later I provided a comprehensive library of images that meet their requirements. The images have longevity because I’m aware of the safety and security requirements of the airport (i.e,., no images of people around aircraft without hearing protection).
The library is flexible, suitable for use by everyone – from Brisbane Airport staff running their social platforms, to media outlets running news stories, to graphic designers producing layouts for press and publication. And we take a different approach each time so the library stays fresh.