My Client’s Problem
Airbus make the products, but by the time they arrive at the Airshow, they’re always owned by a customer, who is usually providing the aircraft to Airbus for the week. As a result, you’re never quite sure what you’ll get access to, as each customer has different requirements. So, you can’t always plan the stories you’ll be able to get. The week is more photo and video journalism, than a highly planned commercial brief.
Airbus needed someone who
- Knew their products well and could make their clients feel comfortable about having a camera film their sensitive military hardware
- Could identify stories to film and photograph during the week
- Could rapidly turn around videos and images the same day