A good corporate video does one thing: it shows your client how you can improve their life. If it does this, people will take action; they’ll get in touch, buy your product, share your content or recommend you to others. If it doesn’t compel people to action, you’ve wasted an opportunity. And probably your money. I’m Jen, a corporate video producer in Brisbane. I can help you tell cracking stories of your products, people, and projects to grow your business through stronger customer engagement.
It’s one thing to have videos that look good. It’s another for them to grow your business. So the question you need to ask before producing any corporate video is ‘what will the client get out of it?’.
A good video demonstrates how you can solve your client’s problem.
Let me give you some examples. Here are some common problems that well-targeted videos can solve:
Video is an excellent way to solve problems like these.
Exceptional video content solves a problem your client has. So, think about your business for a moment. How do you make your client’s lives easier? How can you make their lives easier? These are the stories and ideas you should be turning into video content.
Human beings are at the bottom of every decision to buy. And for a person to buy from you, they have to know, like and trust you. Facts are helpful; we often use them to justify an emotional decision. But they don’t really engage the emotional part of our brains and this is the part we really want to tap into.
Video content is a great way to tap into that part of people because it lets you show them the real you; the real people, places, products, and services that define your business. When you combine that with the message of ‘here’s how I can make your life easier’ you’ve got very powerful content.
Think that’s not relevant to your business? Think again. Let me give you a really quick example.
Let’s say you service expensive plant and machinery.
You could create a video telling your clients about the service you offer – quality work and fast turnaround. That’s ok. But it doesn’t explain why your customers should choose you over your competition so it’s not very powerful. Also, you’re not solving anyone’s problem. And your client is looking to solve very specific problems. They want to reduce a machine’s downtime, lower its overall operating costs, and maximise capital outlay to improve profitability.
If you create a video that explains what you offer and how that solves their problem you’ve achieved two things. First, you demonstrate how well you understand your client’s needs. And second, you prove you’re the best choice to help solve their problems.
Taking this approach shows your clients the connection between what you offer and how their life will be better, simpler or easier. Everything comes back to your clients and demonstrating you understand their needs. This is the first step towards getting them to trust you.
This is exactly the approach I take with my clients. I work to understand the problems in your business and how we can use video (and photography) to solve those problems. If I think a different solution will work better, I’ll tell you. But if video is the answer, we’ll dive in. I’ll help you map out who your clients are, what their problems are and how you make their lives easier.
Because this is the heart of your business and it’s the most important story you can tell. And I’m the perfect person to help you tell it. Give me a call or send me an email and let me help make your life easier.