Most people approach photos and videos from the basis of need – we need photos for our website, all our images are really old and need updating, someone said we need a video. All great reasons to engage someone like me. But they don’t guarantee a good outcome.
A good outcome starts with a good question:
What problem are you trying to solve?
If you don’t have an end goal in mind how do you know if the images and videos have worked? How do you know you’ve spent your money well? And how do you know you’ve received a good return on your investment?
Having a goal means we can constantly check if we’re on track. It also means we can set boundaries and priorities for the project.
So the best place to start? Define the problem you want your photos and videos to solve.
You might want a video to tell people what you do. But who is it designed to reach? What do you want those people to do after they’ve seen it? A good corporate video will compel your clients to take action; get in touch, buy from you, share your content, recommend you to others. If your video doesn’t compel people to act you’ve wasted an opportunity. And probably your money.
You could tell people you design houses. Or you could show them how engaging you to design their home will give them the lifestyle of their dreams. The former is a product. The latter is a solution.
You might want new team headshots. But what impression do you want to give your clients when they see your people? Photographing them against a white background is a very formal and professional approach, which may be perfect for your business. But then, it may not be. Photographing your people against a background relevant to their job gives the images context and makes them seem more approachable. Importantly, it also differentiates you from you competitors, which may be more relevant to your business. Knowing you need staff portraits is not the same as knowing what you want the images to achieve.
It’s my job to help you figure all that out. I can help you define your goals and figure out the best way to engage your clients. So pick up the phone and give me, Jen, a call on 0448 488 444, or send me an email, so I can help you tell your story.