“More Done, More Fun”
More Done, More Fun
Software engineers, sales people, customer service agents, open plan office. You’re falling asleep already, aren’t you? Well stay with me because I’ve got a man sized fish who’s a bee keeper in his spare time. You’d think an office made up of all those types of people would be a bit boring and you might be right. Unless that company is Pronamics, whose tagline ‘More done. More fun’ is actually pretty accurate.
I know a photographer talking positively about their clients isn’t exactly objective but when you spend time in someone else’s business you do get a peek behind closed doors that customers don’t get to see. Granted, I was hoping for some clandestine activities like chess boxing or competition knitting (The Sock Wars).
But there was no dirty laundry here only a bunch of really interesting, if slightly crazy, people. Just like me! The crazy part, at least. So, when it came time to update their corporate portraits the whole stand and smile in front of a white background thing just wasn’t going to work for them. Or me, so our relationship was off to a great start.
For the concept we decided to take a twist on their tagline ‘more done more fun’. How do Pronamics people have fun? As it turns out in some very interesting ways…
There’s Clarry, who loves to fish and Jason, who loves to bee keep. In his spare time Jason also doubles as a big fish on the end of a line during photoshoots. Specialist talent that.
There’s Johanna the ‘if it ain’t Boeing, I ain’t going’ CEO who has more passports than I have stamps in mine.
Then there’s Ben. He’s into games of all sorts. Cards, 3 dimensional chess, scrabble, Trivial Pursuit, and on it goes. As a side note, I often voice record blog posts straight after shoots, when I’m in the car. The recording at this point says;
‘Then there’s Ben, the CIO.
[five second pause]
‘something something strip poker.’
Classy, Jen. Class-y.
Moving right along. You know those offices where you see a picture of lighthouse being smashed by waves with a quote saying ‘Teamwork! Where we all stand together to achieve the impossible!’ When what it translates to in the office is ‘Teamwork! A lot of people doing stuff my way’.
Well thankfully there were no lighthouses, but there were a few quotes. And I have to say, I’ve now got one of them hanging on my office wall. ‘How do I solve my client’s problem?’
Throughout the whole day I continually saw people engaging with customers and their team members trying to get to the root of the customer’s problem, and discover the best solution. I was really drawn to that attitude as it’s one I’ve always tried to take towards my business.
Often clients will ask for something because it’s what they’ve had before, they think it’s their only option, or they’ve seen their competitors do it. As a professional photographer it’s my job to figure out what problem the client is actually trying to solve. Often it’s not the one either of us think it is. That’s why I was so impressed with Pronamics, because it’s not just a sign on the wall it really is the company culture.