Plenty of photographers love shooting aviation. But not many can create powerful, engaging content while maintaining safety and security. I’ve spent years working in the aviation industry; first in aerial firefighting, and now as a commercial photographer and video producer […]
The tricky thing about commercial architecture is there are usually plenty of ‘stakeholders’. They’re people whose opinions you have to listen to, even if you don’t want to you. Like, say, your family.
Most people would rather have a rectal exam than a corporate portrait. At least they know their co-workers aren’t going to judge them and it’ll be over quickly. But it doesn’t have to be like that.
A good corporate video does one thing: it shows your client how you can improve their life. If it does this, people will take action; they’ll get in touch, buy your product, share your content or recommend you to others. […]
We’ve all seen those images; two guys in hard hats, holding a set of plans, one pointing off into the distance, the other looking knowingly in the same direction. That’s not what really happens on site. And it’s not interesting, […]
